Assistant Social Media Manager

About the Company

Our client is a fast-growing real estate startup specializing in residential development sales in Nairobi’s prime locations. They connect both local and international buyers with a wide range of properties from investment opportunities to dream homes. Through a strong digital presence, strategic marketing, and a client-first approach, they are redefining real estate sales by leveraging innovation, relationship-building, and market expertise.

Their mission is to provide seamless, transparent, and client-centered real estate solutions that simplify property acquisition for homebuyers and investors. Their vision is to be East Africa’s leading real estate agency, transforming the industry through excellence, innovation, and customer service.

Their vision is to be East Africa’s leading real estate agency, simplifying property ownership and transforming the real estate business through excellence, professionalism, innovation, and exceptional customer service.

Purpose of the Role

As an Assistant Social Media Manager, you will support the development and execution of the company’s social media strategy to drive brand visibility, engagement, and lead generation. Working closely with the CEO and creative teams, your role will focus on implementation, planning, and day-to-day management of content across platforms including supporting the Sydia Rents Instagram account, story planning and posting, and thumbnail creation.

This role requires strong organizational skills and a proactive mindset to help maintain structure, follow through on tasks, and support the creative process within a fast-paced and dynamic startup environment.

Key Responsibilities

1. Content Support & Creation

Assist in creating and scheduling engaging content across Instagram, YouTube, TikTok, LinkedIn, Facebook, and the Website.

Create branded thumbnail covers and highlight covers for Instagram to maintain visual consistency.

Support basic story planning and coordinate timely posting of stories and reels.

Repurpose and refresh past content based on performance insights.

2. Community Engagement

Monitor and respond to DMs and comments in a timely and professional manner (ideally within 1–2 hours during work hours).

Keep the Sydia Rents IG account active and engaging, with light oversight during the onboarding phase.

3. Task & Project Coordination

Maintain a running list of pending marketing tasks and follow-ups to ensure consistency and completion.

Help track action items from meetings and ensure deadlines are met.

Coordinate with external creatives and the internal sales / marketing team for content approvals.

4. Lead Management Support

Support documentation of social media leads into the CRM system (Zoho).

Help ensure warm leads are flagged and shared with the sales team for follow-up.

5. Reporting & Analytics

Provide weekly updates on engagement and campaign performance.

Support the creation of monthly reports using available data and insights.

6. Trend Monitoring

Stay informed on social media best practices and trends relevant to real estate and digital marketing.

Suggest ideas for content and engagement based on insights or industry shifts.

Who We’re Looking For

Someone highly organized with the ability to manage details, track tasks, and bring structure to a creative team.

Self-starter who is proactive, takes initiative, and enjoys learning.

Familiarity with Instagram and TikTok best practices.

Basic graphic design skills (e.g. Canva or similar tools).

Bonus : Understanding of Nairobi’s real estate space or digital marketing for lifestyle brands.

What We Offer

Airtime reimbursement.

Basic salary commensurate with experience.

Commission based on targets.

Flexible and dynamic working environment.

Reports to : CEO