Inbound Sales Specialist- Real Estate (Social Media & Website)

About the Company

Our client is a fast-growing real estate agency specializing in the sale of premium off-plan developments in Nairobi's upmarket areas (Kilimani, Kileleshwa, Lavington, Westlands, Riverside). They connect both local buyers and international investors, particularly the Kenyan diaspora and foreign buyers, with exceptional investment opportunities and dream homes. With a strong digital presence, a client-first approach, and strategic marketing, they are redefining real estate sales by leveraging innovation, relationship-building, and market expertise.

Their mission is to provide seamless, transparent, and client-centered real estate solutions that simplify property acquisition for homebuyers and investors.

Their vision is to be East Africa's leading real estate agency, simplifying property ownership and transforming the real estate business through excellence, professionalism, innovation, and exceptional customer service.

As a fast-rising company, our client offers an exciting opportunity for individuals who thrive in dynamic environments and are ready to wear multiple hats to help us build systems, drive growth, and create a paradigm shift in the industry.

Purpose of the Role

The Digital Lead Conversion Specialist / Inbound Sales Specialist will be the first point of contact for all incoming leads from social media, website, property portals, phone calls, and WhatsApp Business. Their goal is to respond timely, qualify leads, handle objections, and convert interest into booked property viewings or meetings with the sales team while maintaining a warm, professional, and informative client experience.

Key Responsibilities

1. Lead Response & Conversion

Reply to all social media DMs, comments, website inquiries, property portal leads, and company WhatsApp messages within 15 minutes during working hours.

Qualify leads by understanding their needs, investment goals, and readiness to buy.

Provide accurate property details, payment plans, and relevant investment information.

Confidently handle objections to build trust and move prospects forward in the sales pipeline.

Book and confirm property viewings for qualified leads.

2. Client Relationship Management

Maintain friendly, professional communication at all times.

Consistently follow up with prospects until they make a decision or attend a viewing.

Log all client interactions in the CRM (Zoho / Bigin) with detailed notes and next steps.

Share qualified leads with the assigned sales executive and ensure smooth handover.

3. Sales Support & Coordination

Stay updated on current listings, pricing, and offers.

Work with the marketing team to ensure smooth communication from campaign to conversion.

Provide weekly reports on lead activity, conversion rates, and insights.

4. Sales Administration

Maintain accurate and up-to-date client databases and contact information.

Prepare and organize sales materials, brochures, and property documentation.

Schedule and coordinate property viewings and client meetings.

Process and track sales inquiries from initial contact to handover.

Ensure proper documentation of all sales activities and client interactions.

5. Performance Management

Monitor lead response metrics and conversion rates to meet set targets.

Provide regular updates and insights to senior leadership on lead quality and conversion trends.

Key Requirements

1. Background & Experience

Proven experience in real estate sales, property customer service, or a related lead conversion role.

At least 2-3 years of experience in inbound / digital sales, preferably in real estate.

Experience in a fast-paced, target-driven environment is highly desirable.

Demonstrated success in lead qualification and conversion activities.

2. Skills

Strong communication skills both written and verbal with the ability to build rapport quickly.

Confident in handling objections and closing for appointments.

Good understanding of the Nairobi real estate market and off-plan developments.

Highly organized and detail-oriented, with the ability to manage multiple conversations simultaneously.

Tech-savvy proficient in CRM tools (Zoho preferred), WhatsApp Business, Google Workspace, and basic analytics.

Familiarity with scheduling tools like Calendly and lead automation / chatbot tools like ManyChat is an advantage.

Excellent time management and administrative skills.

What We're Looking For

Someone with the heart of a customer service professional and the mindset of a salesperson — warm, responsive, detail-oriented, and results-driven.

A professional who thrives in a fast-paced, target-driven environment and is motivated by turning initial inquiries into real buyers.

A team player ready to contribute to building scalable systems and processes in a growing company.

A self-starter who can manage administrative tasks efficiently while maintaining high conversion standards.

The offer

Base Salary commensurate on experience

Commission per closed sale from converted leads

Performance-based bonuses for exceeding conversion targets

Transport & Airtime reimbursement

Flexible & dynamic environment

Reports to : CEO & Head of Marketing

If this is you, kindly submit your application via this link. Applications are on a rolling basis.

Disclaimer : We do not charge candidates any application fee.