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Sales & Marketing Specialist

Sales & Marketing Specialist

GAP RECRUITMENT SERVICES LIMITEDNairobi, Kenya
30+ days ago
Job type
  • Quick Apply
Job description

Job Title : Sales & Marketing Specialist (Automotive Spare Parts)

Location : Nairobi, Kenya

Salary : KES 40,000 + Commissions

Company Overview :

Our client, a key player in the automotive industry , is looking to expand into the high-end automotive spare parts market . To support this strategic growth, they are seeking a Sales & Marketing Specialist with a solid understanding of the spare parts industry, market trends, and client relationship management.

This is a great opportunity for a dynamic, driven individual to help establish and grow a dedicated spare parts division from the ground up.

Job Summary :

The Sales & Marketing Specialist Automotive Spare Parts will be responsible for driving sales, setting up the spare parts sales department, and leading marketing efforts for a new line of premium automotive spare parts . This role blends strategy and execution ideal for a self-starter who thrives in developing markets and understands the automotive parts ecosystem in Kenya.

Key Responsibilities :

Department Development

  • Support the setup and structuring of a dedicated sales department for the spare parts product line .
  • Define sales workflows, client engagement processes, KPIs, and reporting tools.
  • Assist in recruiting and onboarding future sales team members as the department grows.

Market Research & Analysis

  • Conduct thorough market research specific to automotive spare parts , identifying demand gaps, target customers (dealers, garages, distributors), and competitor offerings.
  • Analyze customer needs in the premium spare parts segment (e.g., German, Japanese vehicles).
  • Deliver data-driven insights to guide pricing, packaging, and distribution models.
  • Sales & Marketing Strategy

  • Develop and execute strategies to penetrate the premium spare parts market in Nairobi and beyond.
  • Craft persuasive value propositions and product presentations for target customer segments.
  • Collaborate with management on branding, promotions, and campaigns tailored to this product line.
  • Client Identification & Engagement

  • Proactively identify and reach out to garages, auto dealers, fleet owners, and B2B clients in need of premium-quality spare parts.
  • Build strong relationships with existing clients and introduce them to the premium line.
  • Attend industry trade shows, networking events, or auto expos to promote the brand and generate leads.
  • Advisory Role to Management

  • Provide regular feedback on sales performance, client feedback, and competitor activity in the spare parts sector.
  • Recommend updates on product offerings, pricing, and client retention strategies.
  • Contribute to strategic decision-making regarding market entry and expansion .
  • Requirements & Qualifications :

  • Bachelor's degree in Sales, Marketing, Business Administration , or a related field.
  • 35 years of relevant experience in automotive spare parts sales, B2B marketing , or similar sectors (FMCG / industrial components).
  • Proven track record in launching or growing a product line , especially in a competitive industry.
  • Excellent negotiation, communication, and customer service skills.
  • Deep knowledge of the automotive spare parts ecosystem (including brands, local supply chains, and consumer buying behavior).
  • Analytical thinker with strong market research capabilities.
  • Self-driven, results-oriented, and comfortable working with minimal supervision.
  • Application Process :

    If you're passionate about automotive spare parts and ready to take on a strategic sales role, we want to hear from you.

    Submit your CV and cover letter via our Career Page .

    For inquiries, contact us at +254 784 155 512

    ️ Application Deadline : 31st October 2025

    Note : Only shortlisted candidates will be contacted.

    Gap Recruitment Services Limited is a professional recruitment firm. We do not charge candidates for placement and are committed to equal opportunity employment.

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    Sales Specialist • Nairobi, Kenya

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