Digital Marketing

Responsible for developing, implementing, and managing online marketing strategies to promote a company’s products or services. The role involves creating digital campaigns, managing social media platforms, optimizing website content for SEO, running paid ads, and analyzing performance metrics to improve results. The specialist works closely with sales and creative teams to generate quality leads, increase brand awareness, and drive customer engagement.

Key Responsibilities :

Plan and execute digital marketing campaigns across multiple channels (social media, email, SEO, PPC).

Manage and grow the company’s online presence on platforms like Facebook, Instagram, LinkedIn, and Google.

Optimize website and content for search engines to increase organic traffic.

Track, measure, and report campaign performance using analytics tools.

Stay up to date with digital marketing trends and best practices.

Qualifications & Skills :

Strong knowledge of SEO, SEM, and social media platforms.

Experience with digital marketing tools (Google Analytics, Ads Manager, email marketing platforms).

Creative thinking with strong communication skills.

Ability to analyze data and turn insights into actionable strategies.