Commercial Manager

JOB DESCRIPTION JOB INFORMATION Job Title Commercial Manager Reports to (Job Title) Country Director Kenya Department Commercial Location All locations in Kenya Country Kenya PURPOSE OF THE JOB To grow SPOUTS’ market presence in Kenya by driving sales, building strong revenue-generating channels, and developing strategic partnerships in alignment with the Country Director and the company’s market-entry strategy.

Responsibility Commercial Strategy & Market Establishment Continue market entry and position Purifaaya (Spouts Kenya Entity) across Kenya through targeted commercial strategies.

Identify and unlock high-potential regions, customer segments, and partners.

Ensure alignment with the Kenya Country Director on market-entry priorities.

Sales Growth & Channel Development Achieve monthly and quarterly sales targets across direct, distributor, retail, and institutional channels.

Maintain a robust commercial pipeline with ≥90% forecast accuracy.

Grow revenue year-on-year through continuous pipeline development and ensuring repeat business from existing customers, particularly key accounts Partnerships, Representation & Team Development (25%) Build strategic relationships with NGOs, county governments, corporates, and other partners.

Represent SPOUTS in commercial and external engagements to drive visibility.

Team management Develop a plan for future staffing of the commercial team in Kenya based on overall commercial strategy Manage existing commercial team members Implement performance management systems to monitor progress and drive results.

Marketing & Brand Alignment Collaborate with the Country Director to drive campaigns that support sales objectives.

Ensure brand consistency and visibility across all sales channels.

Budget & Resource Management Manage budgets for sales activations, market entry initiatives, and team growth.

Ensure efficient allocation of resources for maximum ROI.

JOB DIMENSIONS Geographical scope Entire Kenya, including county-level activations   REQUIREMENTS Qualifications Bachelor’s degree in Business, Marketing, Sales, or a related field.

Required MBA or relevant postgraduate qualification preferred.

Preferred Certification in sales, key account management, or commercial strategy is an advantage.

Added advantage Valid driving license Required Experience Minimum 5–7 years of experience in sales, business development, or commercial management.

• 5-7 years Proven experience in market entry, channel development, and revenue growth in a similar sector (FMCG, water / health products, or consumer goods).

5-7 years Experience working on a carbon credit project or an organization working with carbon credits is an added advantage, but not required.

Added advantage Business Understanding / Knowledge Strong understanding of the Kenyan market, distribution channels, and commercial landscape.

Ability to develop and execute commercial strategies aligned with organizational objectives.

Experience managing relationships with distributors, retailers, institutional clients, and local authorities.

Extensive networks across counties, NGOs, corporates, and government stakeholders to accelerate market entry and growth.

Languages English Fluent Kiswahili Fluent 1-2 other local languages Preferred   COMMUNICATION REQUIREMENTS (MOST RELEVANT FOR THE JOB) Clients (Retail, Institutional, NGOs) Build relationships, negotiate contracts, drive sales, gather market insights Distributors & Channel Partners Coordinate sales strategy, ensure product availability, monitor performance Kenya Country Director / Internal Functions (Finance, Supply Chain) Align commercial strategy, report performance, secure resources, collaborate on campaigns Government & County Officials Establish partnerships, obtain approvals, engage in county-level initiatives   SPECIAL CONDITIONS Role requires frequent travel across counties in Kenya to support market entry, sales activations, and partner engagement.

Must be willing to work flexible hours to meet business and market demands.

Occasionally required to attend national or regional meetings and events representing Purifaaya.

Deadline for Application is 19th, December,2025 at 5 : 00pm.

We will review applications on a rolling basis, so please apply as soon as possible.

Due to the volume of applications, we may not be able to respond to every individual application we receive.

If you do not receive an invitation for an interview from us within 4 weeks of applying, please consider your application unsuccessful.

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