Sports Marketer

Sports Marketers Vacancy- Nairobi

Emerge Egress Consulting is a HR Management & Training Consulting Firm established in 2017 based in Nairobi. In essence it focuses in Recruitment, Business & Marketing Strategy and Training Programs for various sectors. We partner with clients in various industries and sectors in order to meet their various needs.

Role Objective

A sports company is seeking marketers whose ultimate goal is to generate revenue, increase fan engagement, and build the brand's reputation.

Core Duties and Responsibilities

• Identifying and securing sponsorships with relevant brands to generate revenue. This is a crucial source of income for boxing companies.
• Negotiating terms and contracts for sponsorships, athlete endorsements, and other brand partnerships.
• Ensuring that sponsors receive the value they paid for by integrating their logos and messaging into events, broadcasts, and promotional materials (e.g., ring canvas logos, fighter trunks, and in-arena banners).
• Designing and implementing multi-channel campaigns across various platforms, including digital marketing, social media, traditional advertising (TV, print, radio), and public relations.
• Overseeing the creation of all promotional materials, such as advertisements, press releases, social media content (videos, graphics, posts), and website copy.
• Promoting events- specific boxing matches and tournaments to maximize attendance and viewership.
• This includes creating buzz around the event, managing promotional tours, and coordinating press conferences and weigh-ins.
• Cultivating a loyal fanbase by creating engaging experiences.
• Building and maintaining relationships with journalists, sports media outlets, and influencers to secure positive media coverage.
• Managing the company's social media accounts and other digital platforms to drive engagement and communicate directly with fans.
• Using analytics to track the success of marketing campaigns and sponsorships

Job Specifications and Qualifications

Key Competencies