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Last updated: 1 day ago
Social Media Manager

Social Media Manager

PavagoKE
Quick Apply
This role requires equal parts strategic planner, creative storyteller, and data-driven analyst.The Social Media Manager ensures the brand is visible, engaging, and growing its presence while drivi...Show moreLast updated: 30+ days ago
Head of Marketing & Communications, Africa

Head of Marketing & Communications, Africa

ZiplineAccra, Ghana; Kigali, Rwanda; Lagos, Nigeria; Nairobi, Kenya
Zipline is looking for a Head of Marketing & Communications for Africa — a strategic leader who can set and drive an ambitious communications vision while also rolling up their sleeves to execu...Show moreLast updated: 3 days ago
Communications Intern

Communications Intern

SnaphuntKenya
Update and utilize our proprietary, customized Salesforce CRM to track relationships.Engage social media platforms, including X, Facebook, Instagram, LinkedIn, Pinterest. Create content for our soci...Show moreLast updated: 1 day ago
Assistant Brand & Trade Manager

Assistant Brand & Trade Manager

FuzuNairobi, Kenya
Assistant Brand & Trade Manager.The Assistant Brand & Trade Manager will assist the Marketing & Communications Manager in running the day-to-day Agency coordination partnerships and PR management f...Show moreLast updated: 30+ days ago
Marketing, PR & Brand Manager at MUA Kenya

Marketing, PR & Brand Manager at MUA Kenya

JobWebKenyaKenya
MUA Kenya has inherited its rich history from one of the oldest insurance companies in East Africa – Phoenix Assurance Company Ltd. The company’s roots can be traced back to , with the name “Phoenix...Show moreLast updated: 30+ days ago
  • Promoted
Digital Marketing Officer

Digital Marketing Officer

Emerge Egress ConsultingNairobi
Digital Marketing Officer Emerge Egress Consulting is a HR Management & Training Consulting Firm established in 2017 based in Nairobi. In essence it focuses in Recruitment, Business & Marketing Stra...Show moreLast updated: 30+ days ago
Managing Partner - Recruitment Franchisee Nairobi

Managing Partner - Recruitment Franchisee Nairobi

Antal InternationalNairobi, Kenya
Antal International Entrepreneurial Recruitment Franchise Partner.With the support and guidance provided by Antal International's established business model and practices, you can manage your own l...Show moreLast updated: 30+ days ago
Marketing Lead AI Products - Africa

Marketing Lead AI Products - Africa

ChainGPTKE
Quick Apply
Marketing Lead – ChainGPT AI Products.Remote (Africa) - (Global Application Allowed, choose the region closest to you to apply). Marketing Lead – ChainGPT AI Products.ChainGPT is a dynamic blockchai...Show moreLast updated: 30+ days ago
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Social Media Manager

Social Media Manager

PavagoKE
30+ days ago
Job type
  • Quick Apply
Job description

Job Title : Social Media Manager

Position Type : Full-Time, Remote

Working Hours : U.S. client business hours (with flexibility for campaign launches and engagement monitoring)

About the Role :

Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals.

Responsibilities :

Strategy & Planning :

  • Develop and execute social media strategies aligned with overall marketing objectives.
  • Define KPIs (engagement, follower growth, conversions) for each channel.
  • Create and manage a content calendar across LinkedIn, Instagram, Twitter / X, TikTok, Facebook, and YouTube.

Content Creation & Publishing :

  • Write, edit, and design posts tailored to each platform.
  • Collaborate with designers, writers, and video editors to produce multimedia content.
  • Ensure posts reflect brand tone, style, and compliance requirements.
  • Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot.

    • Community Management :

  • Monitor comments, DMs, and mentions daily.
  • Respond to inquiries and escalate customer issues when necessary.
  • Foster community engagement by initiating conversations and amplifying user-generated content.

    • Campaign Execution :

  • Launch paid and organic campaigns to promote content, events, and product launches.
  • Collaborate with paid media specialists to optimize ad performance.

    • Analytics & Reporting :

  • Track performance metrics via native platform analytics, Google Analytics, or Sprout Social.
  • Provide weekly / monthly reports on engagement, reach, traffic, and conversions.
  • Recommend optimizations based on data trends and A / B testing results.

    • Collaboration :

  • Work cross-functionally with marketing, PR, and customer support teams.
  • Provide social insights to influence content, campaigns, and product positioning.

    • What Makes You a Perfect Fit :

  • Creative storyteller who understands platform nuances.
  • Strong communicator with a finger on the pulse of trends.
  • Analytical mindset with ability to turn data into strategy.
  • Organized multitasker comfortable managing multiple platforms and campaigns.

    • Required Experience & Skills (Minimum) :

  • 2+ years professional experience in social media management.
  • Proficiency with scheduling / analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot).
  • Strong writing, editing, and content creation skills.
  • Familiarity with basic design tools (Canva, Adobe Creative Suite).

    • Ideal Experience & Skills :

  • Background managing brand accounts in SaaS, e-commerce, or professional services.
  • Experience with influencer partnerships and UGC campaigns.
  • Understanding of paid social advertising platforms.
  • Crisis management experience for brand reputation.

    • What Does a Typical Day Look Like?

    A Social Media Manager’s day revolves around planning, publishing, and engaging. You will :

  • Start by checking notifications, responding to urgent comments, and reviewing mentions.
  • Create and schedule posts based on the content calendar.
  • Monitor engagement throughout the day, responding to community interactions.
  • Collaborate with creative teams on new campaigns and assets.
  • Analyze previous posts’ performance and adjust strategies to improve reach and engagement.
  • End the day updating dashboards and preparing next day’s posts and engagement tasks.

    • In essence : you ensure the brand is visible, engaging, and consistently connecting with its audience.

    Key Metrics for Success (KPIs) :

  • Engagement rate growth (likes, shares, comments).
  • Follower / subscriber growth across platforms.
  • Conversion metrics (traffic to site, lead generation from social).
  • Response time and community satisfaction.
  • Campaign ROI from paid / organic initiatives.

    • Interview Process :

  • Initial Phone Screen
  • Video Interview with Pavago Recruiter
  • Portfolio / Practical Task (e.g., draft a 1-week content calendar with example posts)
  • Client Interview with Marketing Leadership
  • Offer & Background Verification

    • #LI-AG1