Job Description
Tuko Media is a subsidiary of the Genesis Group of Companies, a global web and mobile company that develops revolutionary digital solutions and fast-growing online platforms and in more than five countries across the globe. Tuko Media news portal – tuko.co.ke Tuko Media is made up of a group of highly skilled specialists with experience in online optimi…
PR and Communication Officer
Responsibilities :
- Organize and execute various events under TUKO’s brand.
- Ensure a strong media presence for the brand and key company figures through strategic press coverage and public relations efforts.
- Track and document progress on communication activities.
- Establish and manage partnerships with major events and organizations in Kenya to enhance brand visibility.
- Identify and apply for industry awards and events that can strengthen TUKO’s reputation and industry recognition.
- Promote flagship brand initiatives.
Requirements :
Experience & Background
Experience & expertise : minimum 2+ years in Journalism, Public Relations, Communications or a related field.Strong communication & content creation skills : ability to create various types of promotional content and op-ed materials. A skill to calibrate messages to the audience and communication channel.Event-management : a candidate has experience in organizing and executes events from concept to completion. The candidate excels in coordination, communication, and problem-solving under pressure.Strategic thinking : ability to develop, implement, and refine communication brand strategies aligned with company objectives and performance insights.Crisis management : capable of handling negative publicity and safeguarding the brand’s reputation.Analytical approach : proficient in tracking brand communication performance, measuring KPIs, and optimizing campaigns for greater impact.Digital & social media knowledge : understanding of social media / PR / communication software, tracking tools, and influencer engagement for media outreach.Adaptability & initiative : comfortable working in fast-paced environments, adjusting strategies as needed.Independence & self-sufficiency : ability to work autonomously with minimal supervision while maintaining high performance.Industry network : established connections with journalists, event managers, marketing agencies, media outlets, and influencers are an advantage.Remote work readiness : Must have a reliable internet connection and a laptop (minimum Intel Core i3).