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Social Media Manager
Social Media ManagerPavago • KE
Social Media Manager

Social Media Manager

Pavago • KE
30+ days ago
Job type
  • Quick Apply
Job description

Job Title : Social Media Manager

Position Type : Full-Time, Remote

Working Hours : U.S. client business hours (with flexibility for campaign launches and engagement monitoring)

About the Role :

Our client is seeking a Social Media Manager to own strategy, execution, and performance across social channels. This role requires equal parts strategic planner, creative storyteller, and data-driven analyst. The Social Media Manager ensures the brand is visible, engaging, and growing its presence while driving measurable results aligned with business goals.

Responsibilities :

Strategy & Planning :

  • Develop and execute social media strategies aligned with overall marketing objectives.
  • Define KPIs (engagement, follower growth, conversions) for each channel.
  • Create and manage a content calendar across LinkedIn, Instagram, Twitter / X, TikTok, Facebook, and YouTube.

Content Creation & Publishing :

  • Write, edit, and design posts tailored to each platform.
  • Collaborate with designers, writers, and video editors to produce multimedia content.
  • Ensure posts reflect brand tone, style, and compliance requirements.
  • Schedule and publish content using tools like Hootsuite, Sprout Social, Buffer, or HubSpot.
  • Community Management :

  • Monitor comments, DMs, and mentions daily.
  • Respond to inquiries and escalate customer issues when necessary.
  • Foster community engagement by initiating conversations and amplifying user-generated content.
  • Campaign Execution :

  • Launch paid and organic campaigns to promote content, events, and product launches.
  • Collaborate with paid media specialists to optimize ad performance.
  • Analytics & Reporting :

  • Track performance metrics via native platform analytics, Google Analytics, or Sprout Social.
  • Provide weekly / monthly reports on engagement, reach, traffic, and conversions.
  • Recommend optimizations based on data trends and A / B testing results.
  • Collaboration :

  • Work cross-functionally with marketing, PR, and customer support teams.
  • Provide social insights to influence content, campaigns, and product positioning.
  • What Makes You a Perfect Fit :

  • Creative storyteller who understands platform nuances.
  • Strong communicator with a finger on the pulse of trends.
  • Analytical mindset with ability to turn data into strategy.
  • Organized multitasker comfortable managing multiple platforms and campaigns.
  • Required Experience & Skills (Minimum) :

  • 2+ years professional experience in social media management.
  • Proficiency with scheduling / analytics tools (Hootsuite, Sprout Social, Buffer, HubSpot).
  • Strong writing, editing, and content creation skills.
  • Familiarity with basic design tools (Canva, Adobe Creative Suite).
  • Ideal Experience & Skills :

  • Background managing brand accounts in SaaS, e-commerce, or professional services.
  • Experience with influencer partnerships and UGC campaigns.
  • Understanding of paid social advertising platforms.
  • Crisis management experience for brand reputation.
  • What Does a Typical Day Look Like?

    A Social Media Manager’s day revolves around planning, publishing, and engaging. You will :

  • Start by checking notifications, responding to urgent comments, and reviewing mentions.
  • Create and schedule posts based on the content calendar.
  • Monitor engagement throughout the day, responding to community interactions.
  • Collaborate with creative teams on new campaigns and assets.
  • Analyze previous posts’ performance and adjust strategies to improve reach and engagement.
  • End the day updating dashboards and preparing next day’s posts and engagement tasks.
  • In essence : you ensure the brand is visible, engaging, and consistently connecting with its audience.

    Key Metrics for Success (KPIs) :

  • Engagement rate growth (likes, shares, comments).
  • Follower / subscriber growth across platforms.
  • Conversion metrics (traffic to site, lead generation from social).
  • Response time and community satisfaction.
  • Campaign ROI from paid / organic initiatives.
  • Interview Process :

  • Initial Phone Screen
  • Video Interview with Pavago Recruiter
  • Portfolio / Practical Task (e.g., draft a 1-week content calendar with example posts)
  • Client Interview with Marketing Leadership
  • Offer & Background Verification
  • #LI-AG1

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    Social Media Manager • KE

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