This job offer is not available in your country.

Consultancy – Sales and Marketing Expert

PalladiumKE

14 days ago

Job description

Consultancy – Sales and Marketing Expert

We are searching for an experienced Consultancy – Sales and Marketing Expert at our Kenya facility.

Project Overview :

The Challenge Fund for Youth Employment(CFYE) is a 7-year and € million programme funded by the NetherlandsMinistry of Foreign Affairs, that aims to create a prosperous future for, young women and men in the Middle East, North Africa, Sahel & WestAfrica and Horn of Africa regions. The Fund will be supporting initiatives in12 focus countries that will offer youth, in particular young women, opportunitiesfor work that is demand-driven and productive, offering a stable income andsafe working conditions, and that is contributing to their personal developmentand social protection.

The portfolio of projects is selectedfrom business cases that were proposed by private sector, civil society andknowledge institutions. Each business case has outlined scalable solutions forcreating more and better jobs and income generating opportunities for youth.Solutions in particular focus on an integrated approach that addresses theshortcomings on the demand side (jobs) and supply side (skills) and bridgingthe mismatch between these two in the labour market.

Delish & NutriLtd (D&N) Overview :

Delish & Nutri Ltd (D&N),derived from “delicious and nutritious,” is a Kenyan company located in Ruiru,a town 25 kilometers away from the capital city of Kenya, Nairobi. Our visionis to be the premier manufacturer and supplier of nutrient-dense food productsgrown sustainably and processed to maintain natural sweetness in Kenya and thelarger East Africa region. We provide high-quality, nutritious food productsthat support a healthy lifestyle and overall well-being. The company manufacture the followingproducts i) Uno Peanut Powder, the company’s flagship product derived fromSpanish name for One / First. The Uno Peanut Powder is the first-ever peanutpowder in the Kenyan commercial market; ii) Nutie Peanuts Butter (In sachetsand usual containers); iii) Premium Roasted Peanuts iv) Karanga Yetu which is abranded raw peanut planned to be sold in wholesale market; and v) High IronBeans which are bio-fortified bean varieties that are rich in essentialmicro-nutrients mainly iron and zinc that are needed to tackle hidden hunger.See more details under style="text-align : left;">

Assignment Overview :

D&Nin partnership with CFYE are implementing a youth project dubbed as “WezeshaVijana wetu na Karanga”. The projectplans to scale up use of digital marketing tools and conservation agricultureto cultivate nutrient dense products for import substitution, creation ofemployments for youths and enhancement of health through an integrated supplychain for groundnuts and High Iron Beans using the Commodity Corridor Approachand digital technologies to push production and address constraints along thevalue chain.

D&N is at an exciting phase of growth, and they are looking to develop acomprehensive marketing strategy that will seek to build their market segmentation,distribution channels, developing effective marketing plans and strategies forthe bottom of the pyramid (BOP) that they can people them to integrate youthentrepreneurs into their sales strategy to achieve both the job outcomes and commercialgoals.

To achieve this goal,CFYE is looking to onboard an experienced sales and marketing expert based in Kenyato support D&N strengthen their marketing functions. The overall objective of the consultancy is tohelp D&N to strengthen their sales and marketing functions throughdeveloping and implementing strategies that will generate sales for the business;develop and implement marketing campaigns; develop and implement sales plansincluding identifying target clients and creating sales strategies based ontheir needs.

The consultant willreport directly to the CFYE Country Lead and work closely, on a day-to-daybasis with the D&N management team including the marketing department.

Primary Duties and Responsibilities :

Support D&N management develop and implement marketing strategies to generate sales, reviewand revise existing D&N ’s sales and marketing plans, advising the management and promoting the company's existing brands.
In consultation with D&N staff, develop marketing structures, roles, processes, and forecasting plans for next two financial years to catalyze the company achieve its sales and marketing goals.
Develop marketing drives\campaigns aimed at increasing visibility for D&N brands especially on the general trade.
Conduct capacity sales and marketing gaps assessment and training to D&N sales team including merchandisers / distributors.
Support D&N management in recruitment and training of new sales and marketing officers
Document and discuss with the D&N management key recommendations, tips, or strategies for future improvements.
Provide advisory on building and maintaining relationships with customers.

Deliverables :

Inception report providing the proposed framework of support to D&N.

Technical deliverables; Comprehensive D&N sales and marketing strategy.

Strategy implementations support report (Some level of effort will be towards initial roll-out of strategy implementations).

Endof assignment report.

Level of Effort andReporting :

Up to21 days over a period of 3 months (1st March – 30th May). The assignment is anticipated to start in March .

Required Qualifications :

Bachelor's degree in commerce, marketing, Business management or in any other related field is preferred

Substantive experience working in marketing and business development.

Demonstrated experience in designing marketing and sales strategies for different business models including digital marketing.

Strong interpersonal skills and proven ability to develop and maintain effective working relationships across teams and organisations.

Experience working with small and growing companies (SGBs) operating in the informal sector is an added advantage.

Demonstrated experience working in value chain development and especially in Kenya or Sub-Saharan Africa context will be an added advantage.

Prior experience working as a marketing consultant in fast moving consumer goods (FMCG) will be an added advantage.

Innovative and collaborative

Core Competencies :

Strong communication skills – an ability to clearly communicate (both written and oral) complex results to technical and non-technical audiences.

Excellent attention to detail and ability to perform multiple tasks and balance competing priorities effectively and efficiently often within a required timeframe.

Basic knowledge in office suit (Microsoft Word, Excel, PowerPoint, and Outlook)

Strong business acumen.

How to Apply :

Apply on thewebsite by sending a cover letter explaining how you match the role. Attachyour CV which should not be more than 3 pages.

Deadline : 07 February

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.