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Operations Specialist (Data Analyst, App Operations, Email Marketing)
Operations Specialist (Data Analyst, App Operations, Email Marketing)Activate Talent • KE
Operations Specialist (Data Analyst, App Operations, Email Marketing)

Operations Specialist (Data Analyst, App Operations, Email Marketing)

Activate Talent • KE
14 days ago
Job type
  • Quick Apply
Job description

Job Title : Operations Specialist (Data Analyst, App Operations, Email Marketing)

Job Type : Full-time / Remote

Work Hours : PST

Job Overview :

We’re helping our client find an Operations Specialist who is highly analytical, deeply technical, and comfortable owning the intersection of data analytics, app operations, lifecycle marketing / CRM, and finance. In this role, you will be a go-to operator for pulling and analyzing data across multiple sources, translating insights into action, and helping optimize how app and marketing systems run day-to-day while supporting reporting and special technical projects across departments.

You don’t need to be a software developer, but you must be very tech-forward, an SQL expert, and able to work confidently across different databases, tools, and platforms.

Responsibilities :

Data Analytics + Business Insights

  • Pull, analyze, and interpret data from multiple sources to drive decision-making across the business
  • Write and optimize SQL queries to extract insights and create reporting structures
  • Build dashboards, metrics, and recurring reporting (funnels, cohorts, retention, CAC / LTV, conversion, churn, etc.)
  • Identify trends and opportunities, and recommend data-driven improvements across product, growth, and operations
  • Ensure data quality and consistency across tools (events, attribution, CRM tracking, affiliate tracking, etc.)

App Operations

  • Own operational workflows tied to app performance and user experience
  • Monitor product and engagement KPIs in Mixpanel (funnels, feature adoption, retention, etc.)
  • Support ongoing optimization initiatives (tracking, event structure, attribution integrity, user flows)
  • Collaborate with cross-functional teams on app-related operational needs and performance insights
  • Email Marketing / CRM (MoEngage)

  • Manage and optimize CRM flows and campaigns using MoEngage
  • Build and maintain lifecycle journeys including onboarding, activation, engagement, retention, and winback
  • Segment audiences using behavioral + profile-based data
  • A / B test messaging and sequencing and report performance
  • Ensure consistent tracking and reporting across CRM campaigns and attribution sources
  • Platform Ownership + Operational Excellence

  • Become an expert in the tools and platforms used and ensure they are integrated and working properly
  • Support internal teams with data access, reporting, and operational workflows
  • Help improve processes for efficiency, accuracy, and scalability across the business
  • Tools & Platforms You’ll Work With

  • Mixpanel (app analytics + performance)
  • SQL databases
  • AppsFlyer (app attribution)
  • Everflow (affiliate tracking)
  • Retool (BI + internal tools)
  • Eventbrite (events ops)
  • MoEngage (CRM + email marketing)
  • Custom Admin tools (matching, payments, and operations)
  • Custom App Admin (app operations)
  • What Success Looks Like (First 90 Days) :

  • Clean, reliable reporting across core KPIs (app, CRM, acquisition, retention, conversion)
  • Improved segmentation and lifecycle campaign performance
  • Strong visibility into app performance + operational workflows
  • Clear recommendations implemented from analytics insights
  • Smooth operation and ownership across the platforms listed above
  • Requirements

    Must-Have :

  • Advanced SQL skills (able to write complex queries and work with multiple databases)
  • Strong experience pulling, analyzing, and synthesizing data to drive business decisions
  • Comfortable working across multiple platforms and managing operational workflows
  • Analytical mindset with the ability to translate insights into clear recommendations and execution
  • High attention to detail and strong organizational skills
  • Nice-to-Have :

  • Experience with MoEngage or another enterprise CRM platform
  • Experience with attribution tools like AppsFlyer
  • Familiarity with affiliate tools like Everflow
  • Experience building dashboards and internal workflows in tools like Retool
  • Startup or fast-paced operations experience
  • Create a job alert for this search

    Data Analyst • KE

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