Public Relations Officer – Editorial at CIC Insurance

Job Description

CIC Insurance Group Limited, commonly referred to as CIC Group, is an insurance and investment group that operates mainly in Kenya, Uganda, South Sudan and Malawi

Public Relations Officer – Editorial

PURPOSE:

To support the communication function in developing content for different audiences across traditional and digital media channels. As editorial officer you will deliver current and accurate content about the company and its developments to stakeholders through relevant platforms.

PRIMARY RESPONSIBILITIES:

• Support the implementation of an integrated Communication strategy
• Develop content suitable for print and electronic media platforms
• Generate content for online news platforms
• Proactively identify topical conversation subjects in digital and traditional media for timely communication
• Identify changes in audience consumption patterns to inform decision making
• Develop communication on corporate developments for own media -Linked In, blogs and website
• Maintain a database of journalists in traditional and online media
• Coordinate the development and publishing of quarterly newsletter
• Design scripts for documentaries/story telling across platforms
• Work with the digital team on content messaging during corporate events/activities
• Liaise with photographers/videographers on required footage and images
• Copyediting and proofreading generated content according to communication standards
• Collate reports from media and PR Agencies contracted for analysis and strategy building

GENERIC DUTIES

• Ensure monthly, quarterly and annual media reports are done promptly
• Respond to proposals, emails sent for editorial support

Key Skills, Knowledge, Experience and Behavioural Competencies
Academic and Professional Requirements

• Education Bachelor of Arts in Communication.

Experience Required:

Description Required years of experience

• Minimum experience in similar role 3 years
• Experience working in print media or PR Agency will be an added advantage