Digital Marketing Officer

Digital Marketing Officer

Emerge Egress Consulting is a HR Management & Training Consulting Firm established in 2017 based in Nairobi. In essence it focuses in Recruitment, Business & Marketing Strategy and Training Programs for various sectors. We partner with clients in various industries and sectors in order to meet their various needs.

Role Objective

Our client seeks knowledgeable personnel who is capable of aligning content and posting on various channels as while as managing various platforms whilst engaging with the community.

Core Duties and Responsibilities

• Manage and coordinate content across various digital and social media platforms.
• Develop, Manage and Maintain a content publishing schedule, digital marketing campaigns, sales campaigns, competitive efforts, relative to our brand.
• Execute social media and digital marketing strategies to enhance brand visibility and engagement.
• Market Digitally on all company digital platforms.
• Create and Develop Digital Ads and Graphical images for various platforms.
• Create a powerful marketing platform, online digital and social media space for awareness and to steer sale, improving conversion and attain key performance.
• Create and collaborate on various types of marketing content; content responsibilities include web copy, datasheets, blogs, press releases, video scripts, customer case studies, data collection and analysis.
• Maintain and grow the company’s digital presence across platforms including Facebook, X (Twitter), Instagram, LinkedIn, YouTube, TikTok, and the company website.
• Develop and collaborate on various marketing materials including website content, blogs, press releases, video scripts, case studies, and promotional materials.
• Ensure brand consistency and accuracy across all digital and marketing communications.

Job Specifications and Qualifications

• Degree in Fine Arts, Communication, PR, Marketing, IT, Graphical Design or related field.
• At least 3+ years’ experience in a relevant role.
• Proven sales & marketing work experience.
• Graphic Design Skills using various tools is an added advantage.

Key Competencies

• Excellent multi-tasking skills
• Social Media savvy skills.
• Outstanding communication skills
• Creativity and commercial awareness
• Customer-oriented approach