Talent.com
Social Media Manager (Real Estate / Homebuilding) - A200
Social Media Manager (Real Estate / Homebuilding) - A200Pearl • Nairobi, Nairobi County, KE
Social Media Manager (Real Estate / Homebuilding) - A200

Social Media Manager (Real Estate / Homebuilding) - A200

Pearl • Nairobi, Nairobi County, KE
30+ days ago
Job type
  • Quick Apply
Job description

Industry

Marketing & Communication

Work Arrangement

Remote

Job Type

Full-time

Work Schedule

Monday–Friday, 9 : 00 AM–5 : 00 PM PST

(Some early hours required for London overlap)

Locations :

  • LATAM (Brazil, Colombia, Mexico, Argentina)
  • Philippines
  • Other remote regions with strong English communication and role-relevant experience

About Pearl Talent

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years. Candidates we’ve hired have been flown out to the US and EU to work with their clients, and even promoted to roles that match folks onshore in the US.

Hear why we exist, what we believe in, and who we’re building for : WATCH HERE

Why Work with Us?

At Pearl, we’re not just another recruiting firm—we connect you with exceptional opportunities to work alongside visionary US and EU founders. Our focus is on placing you in roles where you can grow, be challenged, and build long-term, meaningful careers.

About the Company

Our client is a growing real estate and custom homebuilding organization operating within the residential construction and design industry. They focus on crafting high-quality, accessible homes that bring families’ visions of homeownership to life through thoughtful design, craftsmanship, and a strong emphasis on customer experience.

Role Overview

The Social Media Manager will lead the brand’s presence across major digital channels, transforming construction milestones, design features, and homeowner stories into compelling narratives. Operating within the real estate and homebuilding industry, this role blends creative storytelling with strategic execution to elevate brand visibility and community engagement. You will work cross-functionally with marketing, sales, and project teams to source authentic content and showcase the company’s projects. This role is ideal for someone who is visually driven, highly organized, data-informed, and passionate about architecture, design, or residential building.

Your Impact

You will drive measurable growth across the company’s digital footprint by creating content that increases engagement, strengthens community loyalty, and supports lead-generation efforts. Your work will directly enhance brand perception and help prospective homeowners feel connected to the company’s mission. By analyzing performance metrics and optimizing strategy, you will improve the efficiency and ROI of social content. Your efforts will help unify storytelling across platforms and drive consistent visibility for ongoing projects and completed builds.

Core Responsibilities

Social Strategy & Execution

  • Develop and refine a comprehensive social media strategy that aligns with brand and marketing goals.
  • Manage daily posting, scheduling, and cross-platform distribution.
  • Ensure content supports audience growth, engagement, and lead-generation objectives.
  • Content Creation & Curation

  • Produce original content for Instagram, Facebook, LinkedIn, Pinterest, and TikTok.
  • Create multimedia assets including short-form videos, walkthroughs, testimonials, and design features.
  • Manage the content calendar and maintain consistent brand visuals and messaging.
  • Community Engagement

  • Respond promptly and professionally to community comments and messages.
  • Foster an informative and welcoming online environment.
  • Surface high-value inquiries and pass qualified leads to sales teams.
  • Analytics & Optimization

  • Track KPIs such as engagement, reach, follower growth, and CTR.
  • Prepare monthly performance reports with actionable recommendations.
  • Use insights to refine content strategy and support continuous improvement.
  • Trend & Competitive Monitoring

  • Stay updated on platform trends, algorithms, and best practices.
  • Monitor content trends within real estate, design, and homebuilding niches.
  • Recommend new content formats to maintain a competitive digital presence.
  • Cross-Functional Collaboration

  • Work with sales and project managers to gather raw content from construction sites and completed homes.
  • Ensure storytelling aligns with marketing objectives and real-time project updates.
  • Requirements

    Must-Haves (Required)

  • 3–5 years of experience in social media management, digital marketing, or content creation.
  • Native or near-native English communication skills.
  • Strong understanding of Instagram, Facebook, LinkedIn, Pinterest, and TikTok.
  • Proficiency with content tools such as Canva, CapCut, Adobe Creative Cloud.
  • Strong design and visual storytelling sensibilities.
  • Excellent organizational and project management skills.
  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
  • Nice-to-Haves (Preferred)

  • Experience in real estate, construction, architecture, or interior design.
  • Experience running paid social campaigns (Meta Ads Manager).
  • Strong short-form video editing capabilities.
  • Tools Proficiency

    Must-Haves (Required)

    Canva, CapCut, Adobe Creative Cloud, Instagram, Facebook, LinkedIn, Pinterest, TikTok, Asana, Trello, Notion, Google Analytics, Meta Business Suite

    Nice-to-Haves (Preferred)

    Meta Ads Manager, Later, Buffer, Hootsuite, Figma

    Benefits

  • Competitive Salary : Based on experience and portfolio quality
  • Remote Work : Fully remote—work from anywhere
  • Performance-Based Bonus : Based on creative quality and timely project delivery
  • Creative Growth : Long-term opportunity to lead major campaigns or projects
  • Generous PTO : In accordance with company policy
  • Health Coverage for Philippines-based talents : HMO coverage after 3 months for full-time employees
  • Direct Mentorship : Guidance from international industry experts
  • Learning & Development : Ongoing access to resources for professional growth
  • Our Recruitment Process

  • Application
  • Screening
  • Top-Grading Interview
  • Skills Assessment (1 internal, 2 from the client)
  • Client Interview
  • Job Offer
  • Client Onboarding
  • Ready to Join Us?

    If you’re a passionate storyteller with a sharp eye for detail and a love for crafting visual experiences that connect, we’d love to see your work. Apply now and take your editing career to the next level — creating content that inspires, informs, and captivates.

    Create a job alert for this search

    Social Media Manager • Nairobi, Nairobi County, KE

    Similar jobs
    Internship : Personal Virtual Assistant | Project Manager |Operations Manager (Remote, Full-Time)

    Internship : Personal Virtual Assistant | Project Manager |Operations Manager (Remote, Full-Time)

    M365Connect • Nairobi, Kenya
    Personal Virtual Assistant | Project Manager | Operations Manager (24 / 7 Availability) – Full-Time Role.M365Consult is a fast-growing European startup specializing in Microsoft solutions.Our team is...Show more
    Last updated: 13 days ago • Promoted
    Internship Opportunity : Operations Management (Remote)

    Internship Opportunity : Operations Management (Remote)

    M365Connect • Nairobi, Kenya
    Intern - Operations Management.M365Consult is a fast-growing European startup specializing in Microsoft solutions.Our team is passionate about innovation, collaboration, and building a strong brand...Show more
    Last updated: 13 days ago • Promoted
    Product Manager for Dating App (Remote)

    Product Manager for Dating App (Remote)

    M365Connect • Nairobi, Nairobi Province, Kenya
    We are a fast-growing European startup specializing in Microsoft solutions.Our team is passionate about innovation, collaboration, and building a strong brand presence across digital platforms.Were...Show more
    Last updated: 30+ days ago • Promoted
    Social Media Marketer Vacancy

    Social Media Marketer Vacancy

    Emerge Egress Consulting • Nairobi
    Social Media Marketer Vacancy Emerge Egress Consulting is a HR Management & Training Consulting Firm established in 2017 based in Nairobi. In essence it focuses in Recruitment, Business & Marketing ...Show more
    Last updated: 7 days ago • Promoted
    Marketing Lead Direct Outreach Specialist

    Marketing Lead Direct Outreach Specialist

    M365Connect • Nairobi, Nairobi County, Kenya
    Marketing Lead Direct Outreach Specialist.M365Consult is a fast-growing European consultancy specializing in Microsoft solutions. Our mission is to help organizations unlock the full potential of Mi...Show more
    Last updated: 30+ days ago • Promoted
    Social Media Manager Vacancy-Nairobi

    Social Media Manager Vacancy-Nairobi

    Emerge Egress Consulting • Nairobi
    Social Media Manager Vacancy-Nairobi Emerge Egress Consulting is a HR Management & Training Consulting Firm established in 2017 based in Nairobi. In essence it focuses in Recruitment, Business & Mar...Show more
    Last updated: 30+ days ago • Promoted
    AI Video Marketing Specialist

    AI Video Marketing Specialist

    M365Connect • Nairobi, Kenya
    AI Video Marketing Specialist Remote.M365Consult is a fast-growing European consulting firm specializing in Microsoft solutions. Our team thrives on innovation and collaboration, building a strong b...Show more
    Last updated: 13 days ago • Promoted
    Marketing Internship

    Marketing Internship

    M365Connect • Nairobi, Nairobi Province, Kenya
    M365Consult is a fast-growing European consulting firm specializing in Microsoft solutions.Our innovative team drives collaboration and digital brand presence across the DACH region.Join us as a st...Show more
    Last updated: 30+ days ago • Promoted
    Real Estate Sales Executive

    Real Estate Sales Executive

    Pinecrest Construction Company • Nairobi
    Job Summary We are seeking an experienced and high-performing Real Estate Sales Executive to join our team.This role is for professionals who are target-driven, resilient under pressure, and confid...Show more
    Last updated: 14 days ago • Promoted
    Business Development Manager

    Business Development Manager

    TLC Worldwide • Nairobi
    Quick Apply
    WE ARE HIRING A BUSINESS DEVELOPMENT MANAGER.Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away wit...Show more
    Last updated: 30+ days ago
    Performance Marketing Specialist - Paid Ads

    Performance Marketing Specialist - Paid Ads

    Pinecrest Construction Company • Nairobi
    We are seeking a data-driven Performance Marketing Specialist to manage and optimize all paid advertising campaigns across Meta Ads (Facebook / Instagram), TikTok Ads, Google Ads, and YouTube.The goa...Show more
    Last updated: 30+ days ago • Promoted
    Video Marketing Manager

    Video Marketing Manager

    WealthNation • Nairobi, KE
    Quick Apply
    Wealth Nation is a financial education company, which helps our customers control their finances by first taking responsibility. We are a US-based company with team members throughout the US.A...Show more
    Last updated: 30+ days ago
    Operations Manager (Remote)

    Operations Manager (Remote)

    M365Connect • Nairobi, Nairobi County Province, Kenya
    We are a fast-growing European startup specializing in Microsoft solutions.Our team is passionate about innovation, collaboration, and building a strong brand presence across digital platforms.We'r...Show more
    Last updated: 30+ days ago • Promoted
    Graphic Designer (Remote Work From Home)

    Graphic Designer (Remote Work From Home)

    M365Connect • Nairobi, Kenya
    We are a fast-growing European startup specializing in Microsoft solutions.Our team is passionate about innovation, collaboration, and building a strong brand presence across digital platforms.We'r...Show more
    Last updated: 13 days ago • Promoted
    Internship Opportunity : Operations Management(Remote)

    Internship Opportunity : Operations Management(Remote)

    M365Connect • Nairobi, Kenya
    Intern - Operations Management.M365Consult is a fast-growing European startup specializing in Microsoft solutions.Our team is passionate about innovation, collaboration, and building a strong brand...Show more
    Last updated: 13 days ago • Promoted
    Content Writers and Social Media Managers

    Content Writers and Social Media Managers

    Careerbuddy • Nairobi, Nairobi, Kenya
    Quick Apply
    We are building an elite network of Content Writers and Social Media Managers to power international brands.We connect top-tier talent with global startups and agencies that need more than just "po...Show more
    Last updated: 5 days ago
    Social media management officer

    Social media management officer

    Koinonia Sacco Society Limited • Nairobi
    Social Media Strategy & Management Develop and implement a social media content strategy aligned with Koinonia SACCO’s marketing and growth objectives. Manage official SACCO social media accounts (...Show more
    Last updated: 7 days ago • Promoted
    Part-time Remote Intern Social Media Manager

    Part-time Remote Intern Social Media Manager

    Crystal Beryl Media • Nairobi
    We are looking for an intern social media marketer for our startup.Candidates should meet the following requirements; .Communication skills both oral & writen . Ability to create engaging content.Ab...Show more
    Last updated: 30+ days ago • Promoted