MARKETING EXECUTIVE- 6 POSITIONS

Job Purpose

To identify, develop, and manage international markets for Mulberry Growers Ltd.'s agricultural products by generating qualified export leads, building long-term customer relationships, and increasing export sales across Europe, the Middle East, Asia, Africa, and North America.

Key Responsibilities

• Conduct international market research and identify new export opportunities.
• Generate and qualify new international buyers.
• Maintain and update CRM with customer information.
• Develop sales presentations, quotations, and proposals.
• Participate in international trade fairs and exhibitions.
• Manage social media and digital marketing campaigns.
• Coordinate email marketing campaigns.
• Build relationships with importers, wholesalers, distributors, and supermarket chains.
• Negotiate pricing within company guidelines.
• Follow up customer inquiries promptly.
• Monitor competitor activities and market trends.
• Prepare weekly sales pipeline reports.
• Collaborate with Operations to ensure customer requirements are met.
• Promote Mulberry Growers' brand globally.

Qualifications

• Bachelor's Degree in Marketing, International Business, Agribusiness, Business Administration or related field.
• 2+ years marketing experience.
• Experience in fresh produce exports is an added advantage.
• Excellent communication skills.
• Strong presentation skills.
• Good negotiation ability.
• Computer proficiency.
• Passport ready for international travel.

Skills

• Relationship management
• Digital Marketing
• Export documentation knowledge
• Market research
• CRM Management
• Communication
• Time Management

KPIs

• Monthly sales leads generated
• Number of active buyers
• Sales conversion rate
• Revenue generated
• Customer retention
• Response turnaround time

Benefits of working with us:

• Competitive salary based on experience and qualifications.
• Performance-based bonuses.
• Opportunities for professional development and training.
• Career growth within a fast-growing export company.
• Exposure to international markets and global trade.
• Supportive, innovative, and collaborative work environment.

Core Values Expected:

• Integrity and professionalism.
• Customer-first mindset.
• Accountability and ownership.
• Teamwork and collaboration.
• Innovation and continuous improvement.
• Excellence in execution.
• Respect for diversity and inclusion.
• Commitment to quality and food safety.
• Sustainability and ethical business practices.
• Compliance with company policies and international export standards.