Marketing Associate - Agribusiness

About Our Client:

Our client is a leading provider of clean energy solutions dedicated to improving the livelihoods of rural households through innovative and sustainable technologies. The organization works closely with farming communities to promote environmentally friendly products that enhance productivity, reduce energy costs, and improve quality of life.

Purpose of the Role

Our Client is looking for a hands-on Marketing Manager to lead our local marketing activities and help grow our impact across rural and semi-rural communities.

This role is ideal for someone who knows how to turn a strong product and real customer stories into clear, emotional, and effective marketing that drives awareness, leads, sales support, and brand trust.

Key Responsibilities:

The Marketing Manager will be responsible for planning and executing marketing activities across Kenya, including:

• Build and manage local marketing plans to support sales growth.

• Develop strong storytelling around customer impact, savings, clean cooking, bio-fertilizer, and sustainability.

• Create and manage content for social media, digital campaigns, field marketing, customer stories, videos, posters, and sales materials.

• Work closely with the sales team to create campaigns that generate leads and improve conversion.

• Support launches in new regions, hubs, and partnerships.

• Manage local agencies, designers, photographers, videographers, and media suppliers when needed.

• Track campaign performance and improve based on results.

• Ensure all marketing materials are clear, consistent, and aligned with the HomeBiogas brand.

Qualifications & Experience:

Education

• Diploma or Bachelor's Degree in Sales & Marketing, Business Administration, Agriculture, Agribusiness, Environmental Studies, or a related field.

Experience

• Minimum 5 years of experience in marketing, content, or brand-related roles.

• Strong storytelling and content creation skills.

• Experience managing social media, campaigns, and marketing materials.

• Ability to work closely with sales teams and understand field realities.

• Strong written and verbal communication skills.

• Practical, hands-on mindset with ability to execute fast.

• Good project management skills and attention to detail.

• Fluent English and Swahili

Advantage

• Experience in B2C marketing.

• Experience in agri-business, rural marketing, renewable energy, climate-tech, clean cooking, or similar sectors.

• Experience working with field sales teams or community-based campaigns.

• Experience creating video content, customer testimonials, or impact stories.