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53696603950- Lifecycle Marketing Specialist
53696603950- Lifecycle Marketing SpecialistActivate Talent • KE
53696603950- Lifecycle Marketing Specialist

53696603950- Lifecycle Marketing Specialist

Activate Talent • KE
21 days ago
Job type
  • Quick Apply
Job description

About the role

We are seeking a Lifecycle Marketing Contractor to support day-to-day execution across email and SMS channels, working closely with a senior lifecycle strategist who provides high-level direction and testing strategy.

This role is execution-focused and designed for someone who can independently translate strategy into high-quality lifecycle work with minimal hand-holding. It is not an entry-level position; the ideal candidate has enough strategic context to understand why programs are being built, while owning execution, coordination, and quality control.

Time Commitment & Capacity Expectations

  • 15–20 hours per week (approximately 3–4 hours per day )
  • Requires consistent, reliable availability — not sporadic or ad hoc support
  • Ability to maintain steady weekly output
  • Opportunity for expanded scope over time based on performance and business needs

Ideal Background

Experience

  • 3–6 years of experience in Lifecycle / CRM / Email & SMS marketing
  • Strong preference for :
  • Agency or in-house experience supporting DTC / eCommerce brands
  • CPG experience is a plus
  • Experience working with high-growth, retention- and subscription-driven brands
  • Familiarity with common DTC lifecycle levers :
  • AOV, LTV, segmentation, post-purchase flows, bundles, promotions
  • Experience executing against strategy developed by a senior lifecycle lead
  • Tools & Platforms

    Required

  • Deep hands-on experience with Klaviyo (non-negotiable)
  • Experience with SMS platforms such as Attentive or similar
  • Comfortable Working Across

  • Campaigns
  • Core flows :
  • Welcome
  • Post-purchase
  • Abandonment
  • Sale- and promo-related updates
  • Lead capture pop-ups (e.g., Alia )
  • Bonus (Not Required)

  • Familiarity with retention tools such as :
  • LiveRecover, Repeat, Instant AI, Black Crow, Stay AI, or similar platforms
  • Requirements

    Core Skill Set

    This role sits in the middle of the lifecycle org chart — not junior, not director-level.

    Must-Have Skills

  • Strong understanding of email & SMS lifecycle strategy (not just implementation)
  • Confident segmentation and targeting logic
  • End-to-end campaign execution :
  • Briefing and project-managing creative
  • Building in Klaviyo
  • QA and scheduling
  • Light optimization (send times, CTAs, formatting)
  • Flow updates and maintenance tied to :
  • Promotions
  • Launches
  • Calendar changes
  • Ability to interpret performance context
  • Light data fluency (comfortable reading reports and identifying trends)
  • Nice-to-Have

  • Experience with subscription brands , including :
  • First-to-second purchase
  • Subscriber onboarding
  • Churn prevention
  • Winback and reactivation
  • Prior agency experience working under a senior strategist
  • Advanced segmentation and targeting logic
  • Stronger analytical fluency :
  • Interpreting trends
  • Connecting lifecycle activity to business outcomes (LTV, retention, churn)
  • Working Style

  • Self-directed executor who can take a brief and run with it
  • Comfortable operating in a fast-moving, imperfect environment
  • Strong project management instincts :
  • Deadlines
  • Dependencies
  • QA
  • Able to collaborate asynchronously with designers, copywriters, and strategists
  • Comfortable owning day-to-day execution decisions without constant approvals
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    53696603950 Lifecycle Marketing Specialist • KE

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