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Marketing, PR & Brand Manager at MUA Kenya

Marketing, PR & Brand Manager at MUA Kenya

JobWebKenyaKenya
30+ days ago
Job description

Job Description

MUA Kenya has inherited its rich history from one of the oldest insurance companies in East Africa – Phoenix Assurance Company Ltd. The company’s roots can be traced back to , with the name “Phoenix” being adopted in . Following the acquisition of Saham Kenya in July , the two entities completed a comprehensive integration proce…

Marketing, PR & Brand Manager

Applications are invited from appropriately qualified candidates for the position of Marketing, PR & Brand Manager (Ref No ) in the Business Development Department. The position is open to both Internal and External candidates.

REPORTS TO :

HEAD OF DISTRIBUTION & MARKETING

PURPOSE :

  • This position is responsible for managing, maintaining and improving the company’s brand and public image. Planning Marketing, Communication, Branding and PR strategies, collaboration, execution and measurement of PR & Media Relations Campaigns, with the goal of building and enhancing a favorable image of the company with employees, clients, partners, potential customers, shareholders, media, influencers and the public.

Key Deliverables :

  • Manage media marketing and online presence on a variety of social media platforms providing the company with an opportunity to communicate with the public and add a human touch to the brand image.
  • Plan, implement and manage marketing, communication & public relations programs.
  • Design and review the online content in media announcements and media kits.
  • Help in designing and reviewing a variety of promotional and marketing materials to support the business development department.
  • Monitor corporate image frequently and ensure it is in compliance with company brand.
  • Develop, check and manage content produced for website and social media channels.
  • Develop and implement Marketing, Communication, PR and Brand policies and procedures.
  • Measure and provide reports on Marketing & PR campaigns.
  • Build long-term relationships with all relevant stakeholders, such as customers, partners, shareholders and media people, etc.
  • Produce content for various speeches, events, website and social media channels.
  • Develop and implement crisis communications advice and media strategy, as needed.
  • Analyse sales records to identify correlations between marketing, public relation strategies and volume of sales and identify effective Marketing & PR strategies.
  • Develop and implement unique, memorable and engaging marketing, communication and PR events to help the company distinguish its brand from the brand of its competitors.
  • Staying up to date with the latest technology and marketing and social media advancements.
  • Engage with creative and direct marketing agencies for the briefing, ideation, and delivery of digital media assets.
  • Build relationships with micro and macro-influencers / ambassadors for Marketing, Branding, social media, SEO, and PR opportunities.
  • Support with ideation and production of content creation including video, social media, blog and others.
  • Track media coverage and social media mention and communicate results to the management.
  • Manage inquiries and interview requests.
  • Create content for press releases, website blogs, e-newsletters, and all communication touchpoints.
  • Any other roles as may be assigned by immediate supervisor

    • Key Competencies

  • Demonstrated experience in creating, implementing and monitoring Marketing, Communication and PR campaigns.
  • Strong digital and social media knowledge.
  • Excellent communicator and strong copywriting skills across various digital and social channels.
  • Strong relationship management skills with Internal and External stakeholders.
  • Strong industry relationships with media agencies, working collaboratively to deliver Marketing, Communication and PR strategy plans.
  • Familiarity and skills with the use of IT, excellent analytical and problem-solving skills.
  • Ability to interpret reports from Google, Facebook and Adobe analytics.
  • A clear understanding of how to deal with crisis management.
  • Ability to work under tight deadlines.

    • Academic Background & Relevant Qualifications

  • Bachelor’s degree in marketing, BSc / BA in PR, communications, journalism or its equivalent from a recognized institution.
  • Professional marketing, communication and PR certifications are essential.
  • Experience of running Marketing, Communications and PR strategy plans.
  • Experience with Search Engine Marketing (SEM) and knowledge of Search Engine Optimization (SEO) is an advantage.
  • At least Three Years and above experience in Marketing, PR & Brand management position.
  • A proven track record of successful Marketing & PR campaigns.
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    Marketing Manager • Kenya