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Marketing Specialist (guerrilla marketing / market penetration / market promotion)

Marketing Specialist (guerrilla marketing / market penetration / market promotion)

SnaphuntNairobi, Kenya
30+ days ago
Job description

The Offer

  • Opportunity to make a positive impact
  • Opportunity within a company with a solid track record of performance
  • Attractive Salary & Benefits

The Job

You will be responsible for :

  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
  • Creating and managing all marketing material and collateral in line with brand direction.
  • Implementing online marketing activities including Social Media, SEO / SEM, demand generation, leads generation, etc.
  • Tracking effectiveness of various campaigns and course correcting as required.
  • Managing communications spend and working with vendors and agencies, to create and / or localise communications and marketing activities and develop supporting assets.
  • Leading the planning and implementation of PR and initiatives related to the brand.
  • Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
  • Using customer insights to construct effective CRM campaigns.
  • Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

    • The Profile

  • You have at least 2 years experience ideally in Customer Service or Marketing Communications within Financial Services industry.
  • Experience within would be a strong advantage.
  • You possess strong analytical skills and are comfortable dealing with numerical data
  • You pay strong attention to detail and deliver work that is of a high standard
  • You are a strong networker & relationship builder
  • Specific salary will be discussed during the interview.

    • The Employer

    Our client is positioned as the leader of Global trade B2B trading service platform, The purpose of this platform is to help global buyers find the best suppliers in China through the platform two-way transaction service and finally achieve long- term and deep cooperation.

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    Marketing Specialist • Nairobi, Kenya